Sales for the Keurig, an individual coffee brewer, are down about $60 million from last year
- Nov 6, 2017
- 2 min read
Getting in Front of the market trends, the decline of Keurig Sales.
Kathy Willens/AP
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There was a time when it felt like Keurig coffee pods were going to take over the world — or at least encircle it. But now sales are on the decline, down some $60 million from last year.
The company has faced criticism because the individual coffee pods are not kind to the environment.
It's not because coffee consumption is down, is it?
No, Americans are drinking so much coffee. But Keurig is having some problems as you said. They recently reported their sixth consecutive quarter of negative brewer sales so it's a problem that they've faced for more than a year at this point. ...
I think one of the main problems was they had launched this new brewer called Keurig 2.0. The whole reasoning behind that was that Keurig actually makes most of its money from selling those little coffee pods. And when their patent expired for the coffee pod technology, they figured, well, we'll make a new brewer that will work with only our pods — as other companies started to manufacture their own sort of K-cup products. But consumers didn't like that, so at this point I think we're starting to see some K-cup fatigue.
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